To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, ADMA have created The Privacy Series. Over the last three months, they have delved into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses. You can download a copy HERE

AML will attempt to keep on top of the reforms and update all our clients as these changes happen. Here is a great update that I have re-worked from ADMA. A good place to start - Download a copy

Also, urge you to read a practical article that appeared in Marketing Magazine

A lovely image appeared on my Instagram feed that I thought I would rework and make available here. Love these ready made easy to implement tools for making you better focused and managing time better. Download a copy

We all have to look right and send out the right message when we project into Social Media. For me the only one that works for generating leads and building credibility is LinkedIn. I have worked to get my profile to where it needs to be, but as you would know, it is always a work-in-progress. James Tuckerman of the B2B School has produced an excellent and practical guide to getting the most out of your Social Media Profile. Download a copy.

All the planning in the world can come unstuck if you throw your messaging out there without consideration for when this message is being received. Here is an interesting an useful article that explores this notion and gives you some solid tips. Download a copy.

ADMA has curated a very useful guide to Digital Marketing Trends. I like the straight forward approach and the list is useful benchmarking document for your digital campaign planning. Download a copy.

Ignoring the needs and sentiment from consumers can be an arrogant misstep that’s easily avoidable. Be armed with the statistics that matter when it comes to aligning with consumer needs. Download here.

The solution to the death of the COOKIE. No this is not a new recipe for chocolate chip, but a new way of considering the gathering of data directly from you prospects and customers to ensure the on-going ability to communicate with them relevantly. Presented by Cheetah Digital. Download here,

Great to have an Australian report that gives us some benchmarks to measure our email marketing efforts. I have summarised this report from the resources that Campaign Monitor makes available. Download here.

The most productive sales people use a range of tools and disciplines to stay on top of their sales opportunities. At the heart of this is the data and a hard working approach to their process to getting engagement and closing the sale.

A changing business landscape has many business buyers acting more like consumers than traditional business buyers. You will surprised how many of the tactics that B2C Marketers have owned, now roll into the realm of B2B Marketers. This is the latest Research Report from Greenhat, who have been surveying businesses for years to deliver useful insights into how to target and convert these types business customers.

Lots of very useful tips here, in this up to date resource for your email marketing . My favorite tips are:

Tip #2 - Design emails that reinforce your brand. This means let the emails reflect the type of business you are. If you are promoting fun, then make your emails fun. If it is an important announcement, ensure that this is demonstrated in the copy and the use of images.

Tip #3 - Send emails that look good on any device using responsive design. Most good platforms will assist you here, but make sure that you check on your own phone and tablet to see what these devices do to your copy and images.

Tip #13 - Leverage the marketing potential of your transactional emails. Any email that is sent to a customer should be reflecting the brand message and also delivering further marketing messaging that could generate additional and ancillary sales.

Lastly, use the data that the comes from sending these emails, to generate a better engagement rate with your customers. A simple example…send your emails at different times of the day or days of the week and test what happens to open and click rates. This could give you some insights that increase your response rates. There are so many ways to use the data to improve every part of your email marketing - it is the most measurable marketing communication that you will ever use.

As presented by SENDINBLUE ( a great option if you are looking for an email broadcasting platform)

There are so many briefs that AML receives that are looking to target “high income” earners. Clarity about this definition is never easy, as income is only really one measure of wealth. The typical brief looks for personal income above $100K per annum. Did you know that this represents 6.2% of the Australia population, 4% earn more and 90% earn less. The trick is to try and look at the whole wealth picture. And perhaps more importantly, looking at behaviour around discretionary income. This is likely to be a better guide to consumer intention around your product category.

To give you a better picture, I have found an article that looks at Average Australian Wealth this may assist in the planning of your next customer acquisition campaign and the targeting of the “right” wealth characteristics.