Something that keeps coming up with all campaigns..."How to get engagement with the audience". Here is a check list - I kept it simple, so we have a ready reckoning for each campaign.

The word "AUTHENTIC" gets thrown around a lot these days and brands, especially those owned by major enterprises, have this love hate relationship with the concept. It is obvious that true authenticity is both a challenge and an opportunity.

Most of us have been on Social Media for over 20 years and yet we have such a love hate relationship with all that it represents. It invades our life, exposes way too much of our lives and demands our attention whenever we have a few spare minutes.

DATA – whether it is killer analytics that slices out a receptive audience for the campaign, or a clarity of target audience definition that allows positive ROI to a customer acquisition campaign - this has been, historically, the primary reason for the success of a campaign. No longer...it is CREATIVE.

For those businesses that throw their marketing efforts at the wall and hope something starts working, well, it's time to change that approach and embrace a strategic marketing plan. If you need help with this, then I am here to help. Remember, MARKETING is NOT running some promotion and ads and hoping for result.

In 2023, a global pandemic thankfully seems to be slipping slowly into the rear-view mirror, but the effects will be felt for years to come. I share this year’s Consumer Trends Index, Campaign Monitor's fourth consecutive annual report, a potential recession hangs over the globe, threatening to bring more uncertainty to purchasing behaviours and, ultimately, the brand/consumer relationship.

For many businesses, marketing leads, and sales leads are both crucial in the process of acquiring customers, but they represent different stages of the customer journey and have distinct characteristics.

In today’s media cluttered world, it is harder than ever to grab the attention of a B2B prospect. So, there is a need to be planned, prepared and persistent. You will want your marketing to produce a ROI. Here are your 10 Steps (and there is a bonus list for you at the end of this article).

There are some tools and disciplines that are necessary to make sales more effective and productive. And how the B2B Marketing place looks in Australia in 2020.

Direct Mail never really went away, but now more than ever it is more likely to cut through and grab your audience’s attention. Test it soon…it may be a game changer.