In 2023, a global pandemic thankfully seems to be slipping slowly into the rear-view mirror, but the effects will be felt for years to come. I share this year’s Consumer Trends Index, Campaign Monitor's fourth consecutive annual report, a potential recession hangs over the globe, threatening to bring more uncertainty to purchasing behaviours and, ultimately, the brand/consumer relationship.
Read MoreFor many businesses, marketing leads, and sales leads are both crucial in the process of acquiring customers, but they represent different stages of the customer journey and have distinct characteristics.
Read MoreIn today’s media cluttered world, it is harder than ever to grab the attention of a B2B prospect. So, there is a need to be planned, prepared and persistent. You will want your marketing to produce a ROI. Here are your 10 Steps (and there is a bonus list for you at the end of this article).
Read MoreThere are some tools and disciplines that are necessary to make sales more effective and productive. And how the B2B Marketing place looks in Australia in 2020.
Read MoreDirect Mail never really went away, but now more than ever it is more likely to cut through and grab your audience’s attention. Test it soon…it may be a game changer.
Read MoreToday’s marketplace has changed business for ever, so now is the time to dust off your Business Plan and give it the once over with a tried and tested framework - PEST and SWOT Business Planning Tools.
Read MoreA “How To Guide” on how to maximise engagement with your email communications.
Read MoreA good framework for marketers to develop a plan for the emails they send to customers. As a bonus, there are some great looking examples of the email creative.
Read MoreWhat we are doing with the Data we collect needs a lot more respect if we are to deliver the outcomes we need…including not exposing ourselves to the ire of the regulators.
Read MoreThere are lessons from the building of loyalty programs that can be used for customer acquisition campaigns.
Read MoreThe marketing plan needs to involve the entire marketing mix, not just marketing communications.
Read MorePerformance Media may be one of the easiest, and most cost effective, online marketing opportunities in today's market.
Read MoreMarketing communications integration allows you to build scale to your communications through the use of multiple media/channels and to then gain synergies from all the activities working in harmony.
Read MoreHard to imagine a better time to be a marketer. Hard to imagine a worse time to be a marketer.
Read More