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How To Use Facebook For Business: An Introductory Guide

Facebook is not an evil time-waster, a community just for younger generations, nor is it irrelevant for marketers even B2B.

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The Evolution Of B2B Marketing: Why Generating Leads Isn’t Enough Anymore

Here are four key steps to ensure your B2B marketing evolves to meet today’s challenges.

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Seven Tips For More Profitable Direct Mail

Mail is on your radar, but you have struggled to get the budgets you need, against another email broadcast, mail looks expensive and hard to justify.

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Sales Copy: Make Them Laugh? Or Make Them Buy?

A raging debate has been burning up the bits and bytes on a popular copywriting forum: Should humour be included in sales copy?

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Email Creative That Works

60 seconds seems like a short time however it is a virtual lifetime when it comes to grabbing the attention of email recipients.

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