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Issue# 672: Big Data Does Not Mean a Big Relationship

Just because you have the data that allows for the relevant targeting of your offer, this is not permission to bombard messaging to a target audience. Use the insights to build on a relationship that is driven by the customer.

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Beyond the Bulls Eye Building Meaningful Relationships in the Age of Big Data

This document aims to provide the marketplace with timely data from a broad range of consumers, to better inform their marketing efforts and the ways in which they gather, use, and share personal data.

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Issue# 671: 97 ways to get more response to your Direct Mail

The challenge of getting a positive ROI on Direct Mail is always constant. Here you will find some tried and tested tips to making sure that you give your mail pack every chance of success.

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97 ways to get more response

This document talks about how to improve response rates for a Direct Mail campaign.

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Issue# 670: What Jack and the Bean Stalk taught us about DM

Offer, acceptance, credibility and timing are at the core of the success of a marketing campaign. Just ask Jackā€¦

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