Buyer sophistication is growing daily. Marketer’s need to skill up, be constantly re-assessing and challenging their current digital campaigns. Here’s a useful guide to put a framework to your assessment.
An email’s Subject Line is the single most powerful and challenging tool in our digital marketing lives. Well-known copywriter Andy Owen’s “How to Guide” on how to write the best Subject Lines, is a must read.
Getting your emails opened is now one of the most difficult challenges in contemporary communication. The best email subject lines give the reader a reason to open your message and explore it further.
Just because you have the data that allows for the relevant targeting of your offer, this is not permission to bombard messaging to a target audience. Use the insights to build on a relationship that is driven by the customer.
This document aims to provide the marketplace with timely data from a broad range of consumers, to better inform their marketing efforts and the ways in which they gather, use, and share personal data.