Just because you have the data that allows for the relevant targeting of your offer, this is not permission to bombard messaging to a target audience. Use the insights to build on a relationship that is driven by the customer.
This document aims to provide the marketplace with timely data from a broad range of consumers, to better inform their marketing efforts and the ways in which they gather, use, and share personal data.
The challenge of getting a positive ROI on Direct Mail is always constant. Here you will find some tried and tested tips to making sure that you give your mail pack every chance of success.
This document talks about how to improve response rates for a Direct Mail campaign.
Offer, acceptance, credibility and timing are at the core of the success of a marketing campaign. Just ask Jack…