What's New on AML.com.au

Consumer Psychology & eCommerce Design

Learn why visitors to your website are abandoning their buying intentions.

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Issue# 669: The reality and purpose of database segmentation

Any segmentation of your database must be driven by the need for business growth. Let’s keep this singularly focused with a clear view of what needs to happen.

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Executable Database Segmentation

Any segmentation of your database must be driven by the need for business growth. Let’s keep this singularly focused with a clear view of what needs to happen.

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Issue# 668: Baby Boomers are the new BLACK!

Too many marketers have forgotten how to market to people aged 50 to 69. Cashed up, savvy and ready to be persuaded to buy from you.

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Spotlight on Privacy Checklist

This Australian Privacy Principles Obligations Checklist document provides an organisation some key questions that need to be considered when updating their business practices to adhere to the updated privacy legislation that comes into effect on 12 March 2014. The checklist should be used as a guide when reviewing current practices and implementing new or updated practices.

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