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Issue# 671: 97 ways to get more response to your Direct Mail

The challenge of getting a positive ROI on Direct Mail is always constant. Here you will find some tried and tested tips to making sure that you give your mail pack every chance of success.

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97 ways to get more response

This document talks about how to improve response rates for a Direct Mail campaign.

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Issue# 670: What Jack and the Bean Stalk taught us about DM

Offer, acceptance, credibility and timing are at the core of the success of a marketing campaign. Just ask Jack…

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Consumer Psychology & eCommerce Design

Learn why visitors to your website are abandoning their buying intentions.

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Issue# 669: The reality and purpose of database segmentation

Any segmentation of your database must be driven by the need for business growth. Let’s keep this singularly focused with a clear view of what needs to happen.

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