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Issue# 674: The big bad world of digital marketing

Performance Media can be a match made in heaven when there is a joint approach to a successful outcome to a campaign.

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Design Conscious Consumers

Target consumers that value good design and are currently considering renovations to their home.

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ULTIMATE GUIDE TO ASSESSING YOUR DIGITAL MARKETING PROGRAM

Buyer sophistication is growing daily. Marketer’s need to skill up, be constantly re-assessing and challenging their current digital campaigns. Here’s a useful guide to put a framework to your assessment.

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Issue# 673: How to Write Email Subject Lines

An email’s Subject Line is the single most powerful and challenging tool in our digital marketing lives. Well-known copywriter Andy Owen’s “How to Guide” on how to write the best Subject Lines, is a must read.

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How to write effective subject lines

Getting your emails opened is now one of the most difficult challenges in contemporary communication. The best email subject lines give the reader a reason to open your message and explore it further.

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