The List Report

Issue# 669: The reality and purpose of database segmentation

Any segmentation of your database must be driven by the need for business growth. Let’s keep this singularly focused with a clear view of what needs to happen.

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Issue# 668: Baby Boomers are the new BLACK!

Too many marketers have forgotten how to market to people aged 50 to 69. Cashed up, savvy and ready to be persuaded to buy from you.

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Issue# 667: Email Marketing & ROI

Falling inbox placement rates sets new challenges of engagement for marketers

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Issue# 666: Permission Based Email Marketing

Email marketing is still very relevant in today’s complex marketing mix. There is however some information that needs to be considered before using this channel.

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Issue# 665: Has Big Data helped or hindered your marketing?

The ever increasing need to analyse consumer behavior has removed the bravery from marketing campaigns.

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