The List Report

Issue# 664: Mail is a better way to acquire new customers

Email is tempting because of it is a cost effective way to reach people. However mail will give you better reach, showcase your products, deliver more credibility and drive a better response for customer acquisition campaigns.

Read more…

Issue# 663: Big Data + Insight = New Customers

The hidden benefit of Big Data is the using of this intelligence to uncover customer acquisition insights. Use our 5 tips to uncover the information you need to reduce your customer acquisition costs.

Read more…

Issue# 662: Prepare ye…the end is nigh

Lead Generation is hard work and this step by step guide can give you some clarity of the core components for a Lead Generation campaign. Focus on the things that will make your campaign work: Great Data, Enticing Incentives and a Simple Opt-in Process.

Read more…

Issue# 661: B2B Communications

B2B Communications require patience and careful planning. Using a well-developed prospect list is just the start of the campaign. AML’s new eDM B2B List Portfolio is a good place to get the campaign started.

Read more…

Issue# 660: All we need is a little respect!

If we were to build the basis of a relationship with a customer, we would start with a concept of respect.

Read more…