The List Report

Issue# 674: The big bad world of digital marketing

Performance Media can be a match made in heaven when there is a joint approach to a successful outcome to a campaign.

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Issue# 673: How to Write Email Subject Lines

An email’s Subject Line is the single most powerful and challenging tool in our digital marketing lives. Well-known copywriter Andy Owen’s “How to Guide” on how to write the best Subject Lines, is a must read.

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Issue# 672: Big Data Does Not Mean a Big Relationship

Just because you have the data that allows for the relevant targeting of your offer, this is not permission to bombard messaging to a target audience. Use the insights to build on a relationship that is driven by the customer.

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Issue# 671: 97 ways to get more response to your Direct Mail

The challenge of getting a positive ROI on Direct Mail is always constant. Here you will find some tried and tested tips to making sure that you give your mail pack every chance of success.

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Issue# 670: What Jack and the Bean Stalk taught us about DM

Offer, acceptance, credibility and timing are at the core of the success of a marketing campaign. Just ask Jack…

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