Any segmentation of your database must be driven by the need for business growth. Let’s keep this singularly focused with a clear view of what needs to happen.
This Australian Privacy Principles Obligations Checklist document provides an organisation some key questions that need to be considered when updating their business practices to adhere to the updated privacy legislation that comes into effect on 12 March 2014. The checklist should be used as a guide when reviewing current practices and implementing new or updated practices.
From 12 March 2014, the Australian Privacy Principles (APPs) will replace the National Privacy Principles and Information Privacy Principles and will apply to organisations, and Australian, ACT and Norfolk Island Government agencies.
How do Australians view advertising, and what do they see as the most effective advertising and most useful channels when interacting with a business? In July 2013, Australia Post surveyed more than 9,000 Australians. Here are the key take-outs.
Permission-based email marketing is used effectively everyday by many organisations to build their brands, increase sales, and strengthen relationships with their customers. Permission-based email marketing is sending messages to people who have given their consent to receive them.
This May 2013 report continues to uncover the consumer preferences for communications from organisations. The report outlines the preference and for mail even among younger audiences and demonstrates that the mail channel is still a strong option for data driven marketing communications.
Infographic on how to Implement a successful lead generation campaign.
The document features 20 brands handpicked by Epsilon email marketing experts showcasing the best in email marketing design, copy writing, and strategy. It highlights emails that cover a range of industries and tactics, but focuses on mobile design, targeted content, and omnichannel marketing.