So, why isn’t there a list for that?
With the huge number of lists available, finding exactly the right list of prospects for your campaign can be a mission in itself, but at AML we are here to offer you the best way to find the prospects you need and in this weeks blog we give you some examples of how we can help you.
Ever chase a list of prospects you just couldn’t get? Why is that?
Well – although there are hundreds of databases and lists available in Listlandia, we do sometimes get requests that are slightly left-field:
- Non-kerbside (i.e. they treat patients within the confines of an actual medical clinic as opposed to a street corner) dentists in China.
- Brothels. Uummm…well…sure. A business once contacted us to try to purchase that list. But wouldn’t it just be easier to take a stroll through South Melbourne with a notepad??? You’d then have at least most of Metro Melbourne. Besides, for some reason – nobody has ever compiled that list.
And of course, there some requests that are straight down-the-line – but still hard to get (for a number of reasons), eg:
- The email records of the ‘most likely to donate to charities’. We’ve got the mail & phone data – but maybe not quite as many email addresses. In this case, it’s because the contact method you wanted the most isn’t the one that the data owner collects primarily.
- 16, 17, 18 year-olds who want to go to TAFE. It’s easy to target the parents of this age-group, but for many data collectors – you have to be of legal age to provide your details.
So the point is – if the prospect list your business needs actually exists, it can probably be found. If it doesn’t, your Plan B is to evaluate whether you want to outsource the creation of that list – a custom list build (sometimes it’s worth it). The first step in this process is to identify your target audience as precisely as you can, because as you know – the clearer the target, the more defined the path.
So, have you ever had a list request that couldn’t be completely satisfied? (In which case you might have had a Snickers bar - to get rid of that unsatisfied feeling I mean). Something really weird, where you thought there was just no way you were going to find it? Just drop us a line at firstname.lastname@example.org to tell us what your strange list request was (or is).