All We Need Is A Little Respect
If we were to build the basis of a relationship with a customer, we would start with a concept of respect.
Email Marketing & ROI
Falling inbox placement rates sets new challenges of engagement for marketers.
New Privacy Law Passed - Big Changes For Data-Driven Marketers
This blog discusses the new privacy law passed in November 2012, which will mean big changes for data-driven marketing and how these changes will effect the way we can communicate with people and the information that we can collect, use, hold and disclose.
Love Letters To Strangers
This blog discusses the reality of data-driven marketing and how it can be used effectively to communicate with people through mail instead of through the use of digital representation.
The righteous path for AB Testing
Find your tips and tricks of the trade for setting up AB Testing.
Does it start or end with a good list?
This weeks blog explores how contacting the right audience doesn’t necessarily have to be done through the use of a pre-existing list, but can be done by custom building a list to achieve what is specifically needed for a client.
What you should know about Email Deliverability
Approximately 89% of all emails are spam, resulting in an estimated 260 billion spam emails sent every single day! In this blog we discuss email deliverability and how it can be affected, along with a few tips for ensuring the best email deliverabilty possible for your campaigns.
So, why isn’t there a list for that?
With the huge number of lists available, finding exactly the right list of prospects for your campaign can be a mission in itself, but at AML we are here to offer you the best way to find the prospects you need and in this weeks blog we give you some examples of how we can help you.
Content Marketing – it’s back!
Back from where exactly?
It should not be a case of all or nothing…persistence is key.
The old saying goes ‘It’s not how many times you get knocked down; it’s how many times you get back up’.